Catholic Charities Diocese of San Diego (CCDSD) operates the La Posada de Guadalupe homeless shelter in the City of Carlsbad. La Posada provides emergency shelter services to single men experiencing homelessness. There is a desire to expand the current capacity of the shelter to serve more individuals experiencing homelessness, including space for single women and women with children as a Low-Barrier Navigation Center.

CCDSD is seeking preliminary proposals from agencies interested in project design and construction to include architectural, planning, and engineering services for the expansion of a second floor to the shelter which would allow the shelter to be expanded for non-congregate beds that will include men, women, and families. The shelter will provide supportive services for these individuals and households with a focus on assisting them with moving into permanent housing destinations.

Scope of Work:

• The existing facility is made up of two dorm buildings (Farmworkers Dorm and Homeless Dorm) of approximately 11,000 SF combined, plus an ancillary Dining/Kitchen building of approximately 2,900 SF.
• Re-work the existing dormitory buildings (Farmworkers Dorm and Homeless Dorm) to increase the existing current bed capacity (107) to its maximum allowable capacity within the current building footprints and configurations (145 beds per occupancy calculations defined by the City of Carlsbad).
• Expansion of the existing dormitory buildings (Farmworkers Dorm and Homeless Dorm) to accommodate a significant increase in the bed capacity, which includes a second story addition to the existing buildings to be considered and evaluated as a primary solution.
• Expansion of the existing kitchen/cafeteria building will be required due to increased population demands at the shelter.
• The expanded building should be provisioned with office spaces for shelter staff to provide one-on-one coaching and case management for unhoused individuals and families. The facility should also be provisioned with space for conducting workshops and group events.
• Analyze if additional parking for the expansion of the program is required.
• A preliminary budget for the initial re-work of the existing dorm facilities and kitchen/cafeteria.
• Prepare preliminary design and planning permit for a Low-Barrier Navigation Center.
• Prepare project design, construction documentation, and construction administration.

To submit preliminary proposals for project design and construction or for any questions related to the shelter expansion project please email Mike Reynolds, Chief Financial Officer, at mreynolds@ccdsd.org

PROPOSAL DEADLINE: COB Tuesday, January 31, 2023.

1. Introduction:

Catholic Charities Diocese of San Diego is seeking proposals from experienced and qualified organizations to design and execute a comprehensive fundraising campaign for the expansion of the La Posada de Guadalupe shelter. The purpose of this campaign is to raise the necessary funds to support the shelter’s expansion project, enabling us to better serve the unhoused population in our community.

2. Project Overview:

The fundraising campaign will focus on generating financial support for the expansion of La Posada de Guadalupe shelter which includes the construction of additional facilities, infrastructure improvements, and operational enhancements. The selected organization will be responsible for creating and implementing a strategic campaign that engages a diverse range of donors, sponsors, and partners.

3. Scope of Work:

The selected organization will be expected to deliver the following services:

Campaign Strategy: Develop a comprehensive fundraising strategy tailored to our shelter expansion project, including goal setting, target audience identification, messaging, and campaign branding.

Multichannel Campaign Execution: Design and implement a multichannel campaign utilizing a combination of online and offline channels, including social media, email marketing, traditional media, events, and direct outreach.

Donor Engagement and Cultivation: Implement strategies to engage and cultivate individual donors, corporate partners, and potential major contributors. This includes personalized outreach, donor stewardship, and recognition initiatives.

Event Management: Plan, coordinate, and execute fundraising events such as galas, community walks, workshops, and other activities to raise awareness and generate donations.

Content Creation: Develop compelling campaign materials, including written content, visuals, videos, and other media assets to effectively communicate the impact of the expansion project.

Donor Database Management: Establish and maintain a donor database, ensuring accurate and up-to-date records of contributions, interactions, and preferences.

Reporting and Evaluation: Provide regular reports on the campaign’s progress, financial metrics, donor engagement, and key performance indicators. Conduct a post-campaign evaluation to assess the campaign’s overall effectiveness.

4. Proposal Requirements:

Interested organizations are requested to submit a comprehensive proposal that includes the following:

Organizational Background: Provide an overview of your organization’s experience and expertise in conducting successful fundraising campaigns for nonprofit organizations, particularly related to shelter, housing, or human services-related projects.

Campaign Strategy: Outline your proposed approach to developing and executing the fundraising campaign for the unhoused individuals’ shelter expansion, including strategies for donor engagement and stewardship.

Project Timeline: Present a detailed timeline that outlines the various phases of the campaign, from strategy development to campaign wrap-up.

Budget: Provide a transparent and itemized budget that includes all costs associated with the campaign, including strategy development, content creation, event management, and reporting.

References: Include references or case studies from similar fundraising campaigns you have successfully executed.

5. Submission and Contact Information:

Proposals must be submitted to Carmen Perez at CarmenPerez@ccdsd.org. Please direct any inquiries or clarification requests to the same contact.

6. Evaluation Criteria:

Proposals will be evaluated based on the following criteria:

Experience and Expertise: Demonstrated experience in conducting fundraising campaigns, particularly for shelter, housing, or human services-related projects.

Campaign Strategy: The quality and viability of the proposed campaign strategy in achieving our fundraising goals.

Creativity and Innovation: The creativity and innovation demonstrated in the proposed approaches and engagement strategies.

Budget: The feasibility and reasonableness of the proposed budget in relation to the scope of work.

References: The strength of references and case studies provided.

7. Conclusion:

We look forward to receiving your proposal for this important fundraising campaign. The selected organization will play a crucial role in supporting our efforts to expand La Posada de Guadalupe shelter and make a positive impact on the lives of unhoused individuals in our community.

Sincerely,

Appaswamy “Vino” Pajanor
Chief Executive Officer
Catholic Charities Diocese of San Diego
619.323.2841 x1011 | Direct: 619.323.2842
vpajanor@ccdsd.org